She Rocks

The digital home of a rock climbing community for women.
Featuring meetups, climbing tips, and branded merchandise.

ABOUT

Pocket introduces a universally integrated application that consolidates multiple digital payment, admission, and identification documents. This upgraded mobile wallet improves capability and convenience with security to lighten the load for those on the go.

UI/ UX
Visual Design

ROLE

My role for this project as a researcher and designer was to identify a problem and provide a solution for those wanting to work out
The
Problem
The issue in rock climbing gyms
  • Women get unwanted staring
  • Beginners intimidated to go to the gym alone
  • Others shout next moves when women are climbing
Many women feel unwelcome and uncomfortable in traditional rock climbing spaces, often facing intimidation, judgment, and unwelcome advances from male climbers. This creates a barrier to participation and limits their enjoyment of the sport. The women's rock climbing community seeks to address these issues by creating a safe, inclusive, and supportive environment where women can connect, progress, and climb without fear of harassment or judgment.
The
SOLUTION
The women's rock climbing community will create a welcoming and empowering environment by providing dedicated climbing events, mentorship programs, and community-led meetups that prioritize safety and inclusivity.
The
method
The women's rock climbing community will create a welcoming and empowering environment by providing dedicated climbing events, mentorship programs, and community-led meetups that prioritize safety and inclusivity.

Target
Audience

  • Gender: Female
  • Age Range: 18-40 years old
  • Location: Urban and suburban areas with access to climbing gyms or outdoor climbing sites
  • Fitness Level: Beginners to intermediate climbers, including fitness enthusiasts interested in outdoor sports
  • Lifestyle: Active, health-conscious, adventure-seeking individuals

PERSONA

Emma Novice
Sarah Casual
Lisa Champion

QUOTES

“I love the idea of climbing, but walking into a gym full of experienced climbers is intimidating. I just want a place where I can learn and connect with others like me, without feeling out of place.”
"I’ve made progress as a climber, but it’s still tough to find other women to climb with who are at my level. I’d love to connect with more female climbers who share my passion and skill set."
"As an experienced climber, it’s not just about training—it's about building a space where other women can see themselves succeeding and leading. I want to create opportunities for women climbers to thrive and be visible at every level."
ABOUT
Emma is new to climbing and loves the challenge, but she often feels intimidated in gyms dominated by advanced male climbers. She’s looking for a supportive environment to learn and connect with other beginners.
Sarah has been climbing for two years and wants to advance her skills. She feels comfortable in the gym but struggles to find female partners at her level and experiences unwanted attention.
Lisa is an experienced climber passionate about supporting other women in the sport. She wants to foster more female leadership but finds limited options for organizing and mentoring within the app.

GOALS

  • Build foundational climbing skills and techniques.
  • Feel more confident in a climbing gym setting.
  • A supportive community where she can learn at her own pace.
  • Improve climbing techniques and strength to tackle more challenging routes.
  • Expand her network to include other female climbers who are at similar skill levels.
  • Participate in outdoor climbing trips and learn more about the technical aspects of the sport.

NEEDS

  • A supportive community where she can learn at her own pace.
  • Opportunities for female-led climbing workshops or beginner sessions.
  • Resources for building her knowledge, such as technique tutorials and basic climbing terminology.
  • Community events or meetups specifically for women at an intermediate skill level.
  • Safe spaces to discuss experiences, challenges, and achievements without judgment.
  • Guidance on outdoor climbing techniques and equipment usage.
  • A network of advanced female climbers to collaborate and train with.
  • Platforms to share her expertise and mentor others.
  • Support for organizing and leading women-specific climbing events and workshops.

DESIGN
SYSTEM

high-fidelity
design

PROTOTYPE

Workout BuddyPocketShe Rocks
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CHIAOAN YANG ©2025