Pocket

A mobile wallet solution to paper and plastic.

0.1 ABOUT

Pocket introduces a universally integrated application that consolidates multiple digital payment, admission, and identification documents. This upgraded mobile wallet improves capability and convenience with security to lighten the load for those on the go.

UI/ UX
Visual Design

ROLE

My role for this project as a researcher and designer was to identify a problem and provide a solution for those wanting to work out
The
Problem
Title of the document
1
In the U.S. alone, approximately 1 billion trees worth of paper are thrown away every year.

The world is leaving paper in the past, and needs digital solutions to be secure and convenient.

Title of the document
2
Thermal and plasticized papers used for concert tickets and boarding passes are not recyclable.
Title of the document
3
9% of consumers report losing a physical credit or debit card last year.
Title of the document
4
Growing numbers of popular music festivals are now exclusively cashless including Lollapalooza, Coachella, and OutsideLands.
Title of the document
5
The use of contactless payment has been rising, with larger increases since the the COVID-19 pandemic.

PRODUCT
GOAL

Create a mobile wallet that holds user’s bank cards, boarding passes, and upcoming event tickets in a secure and convenient location. Speedy and efficient payment is facilitated with the addition of a quick pay feature.

BUSINESS
GOAL

  • Improve customer experiences through efficiency, convenience,  and security
  • Capture a rapidly growing market of mobile wallet users
  • Contribute to contactless safe transactions in post- COVID society

DESIGN
PROCESS

Target
Audience

Age: 18-26
College students & Young professionals
My target users are young people who prefer paperless solutions because they want to save time while reducing waste. They want to fully utilize their phone to make life more convenient.

Learning
Goals

Needs

User ABility

Hesitations

The Techphobic Trekker

  • Below average tech savvy for age group
  • Strives to reduce paper waste

The Modern Free- Spirit

  • Often travels and frequents music live events
  • Always looses their physical tickets

Tech- Savy Students & Grads

  • All things digital
  • Eco- concious
  • Embraces modern solutions
Learnings

Needs

People generally preferred digital for waste reduction and convenience, but some people prefer a physical version of a particular item based on specific experiences. For example, preferring a physical boarding pass if they are worried their phone will die.

Pain Points
  • Don't want to further contribute paper waste
  • The inconvenience of having to have multiple tickets with them
  • Physical copies tends to get lost easier
  • Want to carry less things when they're out and about
INTERVIEW
QUOTES
"Running shorts pockets are so tiny! I don’t have room for anything, I just carry my phone."
"I feel so guilty at the movie theatre when they print my ticket and after showing the attendant it just goes in the garbage."
"If I’m at a festival with 100,000 other people I don’t want to carry things and be worried about losing them. If I lose something there, I’m literally never seeing it again."
Learning &
Findings

Assumptions

  • All personas carry their phone 100% of the time they leave the house.
  • All personas have used some form of digital ticket, ID, pass, and etc. At least once before.
  • All personas would rather use digital solutions to reduce paper waste.

Findings

  • Most people carry their phone 100% of the time.
  • All people interviewed had used digital boarding pass
  • Most people interviewed have used other digital passes or tickets.
  • Everyone interviewed preferred digital solutions for convenience.

PERSONA

Stanley Student
Freya Festivals

QUOTES

"No I don’t have an actual card with me...is this 1986?"
“Did you hear Coachella is cashless this year?.”
ABOUT
Stanley is a tech-friendly and eco-conscious college student who embraces paperless solutions to everything from class notes to coupons. He has his phone with him at all times.

Freya is a young professional with a “work hard play hard” attitude. She looks forward to festivals every year, and loves to go out with friends on weekends to socialize and relax from her stressful job.

NEEDS

Stanley likes to optimize his life and routines, and encourage others to do so as well. He wants to see more digital solutions replacing single-use paper, and embrace technology to reduce landfill waste.
She cares about convenience and spontaneity, and wants to worry about fewer things while trying to relax and have fun.

PAIN POINTS

Digital solutions are not always accepted at some places. Having items scattered across multiple apps makes digital solutions inconvenient sometimes.
Having to carry physical items as well as her phone results in an increased chance of losing them.

the
problem...

While living in a busy life, some prefer to not carrying much when they’re out and about to lower the chance of losing it. Many people wanted to minimize their contribution in environmental waste and want to change their behavior by using modern digital solution.

the
solution

A digital application that keeps everything in one place. Easy access to store-purchased events, flights, transportation tickets, IDs, and bank cards.

coin

ideation/
concepts

Concept One
Tickets- Events, movies, flights
Side scrolling for more tickets. QR code/ bar code and essential information in one view.
Feedbacks from
user testing:

User wants to make sure they chose the correct card to make the purchase. It would be nice to have an additional step to confirm which bank card to use.
Concept Two
Quick pay- Pay with your phone
Side scroll to select from cards to use.
Feedbacks from
user testing:

User wants to make sure they chose the correct card to make the purchase. It would be nice to have an additional step to confirm which bank card to use.
Concept Three
iDs
Quick and convenient way to show your id.
Feedbacks from
user testing:

User appreciated biometric login to secure their important information.

Customer Journey

SKETCHES &
WIREFRAMES

SITEMAP
SKETCHES
WIREFRAMES
Synthesis
User Research
Scenario

Freya is going to a music festival. She shows her bus pass to the driver on the way there. After arriving, she presents her entry ticket to be scanned.
Then she shows her ID and uses quickpay to purchase an alcoholic beverage. Then, she buys a T-shirt from her favorite band.

Testing Feedback

  • Q1 : Is the design intuitive to navigate?
    ‍
    The design is straightforward and easy to navigate. The welcome screen was a familiar layout and seeing the menu, they correctly got to each task destination.
  • Q2 : What problems did you have? Is there anything that could make your experience easier?
    ‍
    People thought that the quick pay icon was unclear, and mixed feelings that plane boarding passes should be with “transportation” or “tickets”.
  • Q3 : Do you feel comfortable that all your needs are in a wallet now that could be stored in an app?
    ‍
    People were more comfortable using the quick pay or bank card storage features knowing that there was also a Face ID verification.

LEARNINGS

DESIGN
SYSTEM

high-fidelity
design

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